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Canva’s AI Tools Are Leading a Creative Revolution

Otto Williams

Jul 23, 2024

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For developing an all-in-one AI tool for creativity, Canva is a winner in Fast Company’s 2024 Innovation by Design Awards.


Two years ago, Canva’s quick embrace of artificial intelligence surprised everyone. Indeed, the company’s adoption of the technology was so swift and effectively implemented that it nabbed an Innovation by Design Award in 2023 for Design Company of the Year. Now, the company’s renewed Magic Studio AI toolbox is the winner of Fast Company’s 2024 Innovation by Design Awards in artificial intelligence. Magic Studio AI has been redesigned as part of Canva’s total UX overhaul, which CEO Melanie Perkins calls the company’s biggest release ever.


“The AI ecosystem is very fragmented,” Perkins says. “New tools are popping up every other day, and Canva wants to make complex things simple—that’s our core mission.”


Magic Studio integrates a suite of 10 company-developed AI tools plus more than 50 third-party solutions—thanks to Canva’s open developer API—in one place. It can basically do anything you want automagically. Instantly convert any design, say a whiteboard of ideas, into a blog post? A single click would do, thank you very much. Generate images with OpenAI Dall-e or video in different styles using the most advanced video-generation AI model by Runway? Got it. Conjure complete, contextually accurate designs, like presentations, videos, or social posts, using a model trained on work commissioned to experts? Yep.


Canva’s AI can write copy in your own voice, remove backgrounds in photos, change graphic styles, expand photos, clean audio of background noise, generate voice-overs, and basically do anything you would expect from one of the hundreds of separate online tools, each with their own different subscription price.


Magic Studio’s tools are available under a single clean user interface created and tested “very deeply with focus groups, with large enterprises, with small businesses, with students and teachers to gather insights,” says Perkins. She also says that they are not stopping here and have a whole host of new AI features coming up. “This is definitely an area that we’re investing in really heavily as well.”


At Spectro Agency, we understand the transformative power of AI and digital tools in driving innovation and creativity. We offer high-end digital marketing, app creation, AI-powered solutions, chatbots, software creation, and website creation services. Our goal is to help businesses harness the potential of advanced technology to achieve remarkable results. Discover more about how we can elevate your business at spectroagency.com


Source: [Fast Company](https://www.fastcompany.com/91126823/canva-innovation-by-design-2024)

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